Creative Leader in Branding & Visual Direction
With over 10 years in the creative industry, I bring deep graphic design experience and strategic leadership to every project. I don’t just create visuals, I define direction, build systems, and ensure every detail supports long-term brand growth. As a creative lead and professional designer, I move decisively, communicate clearly, and take full ownership from concept to final delivery. Strong vision. Structured execution. Real impact.
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Creative Strategy & Direction
I define and guide the visual direction of a brand, ensuring every creative output aligns with its identity and long-term positioning. I maintain clarity in concept and consistency in execution. I connect creative ideas with business objectives, making sure every design decision serves a clear purpose and supports sustainable brand growth.
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Creative Team Leadership
I lead creative work with structure and clear standards, providing feedback, direction, and support to elevate both quality and team performance.
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Project & Workflow Management
I build organized workflows that keep creative projects efficient, focused, and delivered on schedule without compromising quality.
Featured Projects
Brand Identity System | Key Visual & Campaign Design | Marketing Design & POSM | Illustration & Concept Art
What I can do for your Brand
I Build Strong Brand Visuals That Work
› In the AI era, creating a good-looking image can take just a few seconds. But creating visuals that actually speak, rich in emotion and clear strategic direction, can take a decade of study, practice, and hands-on experience.
› I’m here to bring that decade of expertise to your brand today.
› Moving from the trenches of illustration, game art and graphic design into Creative Manager has taught me one thing: Design is a system, not a one-off task. I don’t just make a single logo or banner. I build a consistent visual language system that ensures every touchpoint, from the smallest detail to the biggest campaign, supports long-term brand growth and stronger brand memory with your audience.
Share your vision. I’ll turn it into strategic visuals
Brand Identity System
Logo, visual direction, and brand guidelines. Built as one consistent system.
Marketing Design & POSM
Banners, posters, overlays, and print-ready materials with strong layout control.
Key Visual & Campaign Design
High-impact visuals for campaigns, launches, and social communication.
Mascot Design & Illustration
Mascots, characters and visual storytelling to make your brand more memorable.







Good work, good flow
My Workflow
My workflow follows a clear and purposeful process, where each step is designed not only to create strong visuals but also to stay aligned with the brand’s goals.
Brief & Research
Understanding the brief, brand context, audience, and market landscape to identify the real problem behind the project.
Direction
Defining a clear creative direction that aligns brand goals with the right visual and strategic approach.
Concept & Design
Developing the core idea and turning it into a refined visual system with clarity, character, and practical use.
Refine & Optimize
Reviewing and polishing the final output to ensure consistency, effectiveness, and long-term value.
Have a Vision Waiting to Be Seen?
Share your vision. I’ll take care of the rest › cofymiu@gmail.com
Beyond Design
It's Me - Behind the Work
Work-life balance :’}
Love Learning
Presentation in Master’s class
Love Painting
“The dazed cat”
Love Traveling
South Korea 2025
Love Working
Oh man! Behind the work is work 😀
“Don’t wait for inspiration. It comes while working”
Love Mewww
His name is Pull
Love "Săn mây"
It’s really beautiful scenery – Da Lat City
Latest from Blogs
This blog is where I share real-world insights from my creative work, my process, design thinking, and how I solve branding challenges. From time to time, I also curate and translate quality articles from trusted publications, along with reflections to spark conversation and discussion.

Typography có lẽ là thành trì cuối cùng mà AI chưa thể thay thế
Bài viết được dịch từ “Typography might be the last thing AI can’t fake” của Jessica Walsh đăng trên…

Massa Vitae Toutor Condimentum Lacinia Quis
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.…

Venenatis Urna Cursus Eget Nunc Scelerisque
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.…
